When most companies are slashing budgets indiscriminately to stay in the black, solid companies and strong mangers see opportunity. That's the message behind How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times has to offer the business person or company that wants to learn how to turn a down time into an opportunity.

In tough times, fierce competitors get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of under performers, build brand names, pay for measurable performance, and lots more.  As best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share.

Written in the same engaging, accessible voice and counterintuitive style as the nine previous Fox nonfiction books, the book features 60 short, pithy chapters with actionable items that will help anyone weather tough times. Chapters include: "Bad Times Are Good Times," "The Difference Between Leaders and Managers," "Fight Unionization," "Stay Off Magazine Covers," "Don't Fire Sales," "Get Rid of Mr. Ought-To-Be," and "You Are Never on Vacation."

Jeffrey Fox is an accomplished consultant, popular speaker and the acclaimed author of a series of the international business best-sellers. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world.