One of the best ways to build your business is to help build the community around it. Here's what your peers in Northwest Arkansas have to say about making an investment in your Arkansas business community. 

Check back often. We add articles monthly.

ROI on Building Community

Opening the door for Summer Internships

Small business owners can have the biggest hearts, so why not consider a college intern? Here is how to make the most of the experience. Read More >


Winners Score with Names and Numbers

The story goes like this: When one of Albert Einstein’s colleagues asked for his telephone number, Einstein reached for a telephone directory.  “You don’t remember your own number?” the man asked in disbelief.  “No,” said Einstein with a shrug. ”Why should I memorize something I can so easily get from a book?” Read More >


Give to Build Trust

People don’t buy from someone they do not know, like, or trust.  And, depending on the product or service you offer, your prospects may be further from a purchase decision than you realize – you love and understand your business more than they ever will. Read More>

 

How a local bank serves community

When Scott Hancock at Liberty Bank came up with the idea for a charity tennis challenge, he couldn’t have known the support he would garner from his employees at the bank, or the appreciation from the charities it would eventually serve. Or even how many tennis players would come out to enjoy the day. Now in its third year, the Liberty Bank Charity Tennis Challenge is something Hancock can really be proud of. Not just because it raised over $10,000 since its start or because it has served several local charities. Success is also in taking a company with multiple branches and bringing them together to serve a community cause. Read More >


Building community starts with managing people

We’re all in uncharted territory as it relates to the current economic climate relative to understanding what’s happened with the country’s financial infrastructure and why.  The one result of this downturn that is undeniable is that the small business community has been challenged more dramatically than any other sector, not only in terms of profitability and financial support, but with the reality of just simple surviving. Read More >


Pulling the Wagon Together

Businesses of all sizes in Northwest Arkansas must take a regional approach in the future. We must educate each other through the sharing of information, and in doing so we will secure a much stronger foundation. John Dewey once said, “Education is a social process…Education is growth…Education is not a preparation for life; education is life itself.”

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The Value of Corporate Partnerships in the Nonprofit World

Relationships. Relationships. Relationships. In today’s economy and specifically in Northwest Arkansas, there is much competition for monetary and volunteer support amongst the nonprofits.  Every charity organization provides a needed resource for the community, whether through direct assistance, research, education or a particular service spanning ages, cultures and religions. Read More >


7 Tips for Building Community

 Building community between your business, customers, vendors and fellow businesses is an important goal. Build your business and you build community. Build community and you build your business. Here are 7 tips for adding community service to your bottom line. Read More>


Community in Action: Dig Deep for Diabetes

 You don’t have to be a big company to host a charitable event or raise money for a cause. Small business owner Becky Paulk of Simplify Professional Services is proof. With the help of her sister-in-law, Jennifer, and their twin husbands, Eric and Ryan, the Paulks have launched volleyball mania upon the community. Read More >


Leadership: Qualities of Effective Leaders

Living and working in Northwest Arkansas, it’s easy to find examples of successful business people we would define as effective leaders.  Obvious names like Sam Walton, Don Soderquist, and J.B. Hunt, led their companies to become global and industry leaders. There is no doubt these men encompassed the dictionary definition of leadership:  The process of directing the behavior of others toward the accomplishment of some common objectives. Read More >

NW Arkansas the hub of opportunity

Northwest Arkansas companies have seen a rocky couple of years, but one expert recently told the business community there is cause for optimism. Economist Kathy Deck gave attendees of the 2010 Business Forecast luncheon, held Feb. 5 at the John Q. Hammons Center, an idea of what to expect as local, state and national economies pull out of the recession. Read More >


Maximizing Social Media

To ensure your business is thriving (not just surviving), your marketing must be aggressively at work even when you are not.  Rest assured your customers and potential customers have strong opinions about services and products, and you can participate in the conversation or allow it to carry on without you.  Read More >


Social Networking: Boosting your Business Influence with LinkedIn
What is LinkedIn? LinkedIn is a business-oriented social networking site used for professional networking. It was launched in 2003 and as of last month had more than 50 million registered users spanning more than 200 counties worldwide.  Already there are nearly 2,000 professionals in the Northwest Arkansas business community connected. Participation is free, although expanded versions are available. Read More >


Arkansas Lottery: In the Business of Education
If only we could all have such business success. In less than 90 days from opening its doors to business, the Arkansas Lottery hit its $100 million mark. Not that it hasn’t been a quarter filled with its share of startup troubles, but when the books close on 2009, Arkansas Scholarship Lottery (ASL) staff envisions a 25% net profit, with over $25 million allocated to the Arkansas Challenge Scholarship program. Read More >