Communicating to your customers and potential customers is a top priority. Area communications professionals in the Arkansas business community share their tips for getting your message across. Check back often. We add articles monthly.

Reaching your Customers Better: Business Communications

Crafting compelling messages in an increasingly complex world

The complexity of today’s business environment requires solid messaging strategies.  If companies are not dealing with financial issues, they likely find themselves challenged by a changing regulatory and political environment, a scaled back workforce with a waning morale, fewer facilities and resources yet increasing competition for consumer attention and preference.  In addition, customer expectations are higher and the demand for transparency is stronger.  Never has it been more important for companies to get their messages across. Read More >


10 Tips for working with the Media

There’s no doubt that press releases can be an effective way to generate media attention and publicity. News outlets receive thousands of press releases, emails and calls, some receive that many-plus per day. How do you get noticed? Here are 10 tips for working with the media. Read More >


Reaching the local decision maker

Reaching the B2B decision maker with a value proposition is a lot different than reaching a consumer. Here are 5 trends to note. Read More >


Maximizing Social Media
To ensure your business is thriving (not just surviving), your marketing must be aggressively at work even when you are not.  Rest assured your customers and potential customers have strong opinions about services and products, and you can participate in the conversation or allow it to carry on without you. If you’re ready to meet your customers on their turf, you’re ready to embrace social media.  Here’s your action plan. Read More >

Great Ideas for Holiday Greetings
The holidays are coming up, and as if there’s not already enough to do, it’s time to start thinking about seasonal promotions. This is a good time to remember and appreciate your clients, customers and vendors – or even begin a relationship with another business you’ve had on your radar. We asked Megan Garner at PostNet Village on the Creeks for ideas on how to spread holiday cheer without breaking the bank or piling on stress. Aside from an insider tip on the stock market, here’s her top 5. It’s in the bag! Read More >

Best Practices for Holiday Greetings

It’s one thing to want to express heartfelt tidings. It’s quite another to step on toes. Keep these essentials in mind when planning your season’s greetings. Read More >


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