Can custom content help our business grow?

Custom content publishing is the combining of marketing ambitions of a company with the information needs of its target audience. It used to be delivered in good old fashioned bill stuffer or newsletter. Now if comes via the internet. Either way, the goal is to move the recipient toward a desired direction.

When published by a third party, custom content adds credibility to the marketing mix.

In a recent Characteristics Study: Content Marketing in America for 2011, video, mobile, virtual events and educational content spending hit an all-time high in 2010.

The most important vehicles for custom content to reach target audiences are:

• Websites articles and blogs

• Email newsletters

• Branded video

The report concludes that the future is in video. More than half of the marketers surveed will produce a video this year.

Lori Rosen, Executive Director, Custom Content Council, claims that, "... while print remains the choice for most custom media programs, new media channels are providing more growth opportunities for the custom content industry."