Email communications can really be an ally in your marketing campaign. Here are tips and ideas from your peers in the Arkansas business community.

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Connect with Customers with Email & Web Marketing

 7 Tips for better email marketing
Email etiquette isn't just about rules and regulations. It's about your business -- its communications, sales, and image.  Here are six best practice tips for getting it right .Read More >


Getting Results with E-mail Marketing

E-mail is now the number one means of communication for business in the United States: last year, according to Forrester Research, e-mail messages outnumbered all other forms of business communication combined. No wonder. E-mail is the fastest and most economical method of direct communication. At the same time, “e-mail fatigue” caused by stuffed electronic in-boxes and increasing spam can lead to quick use of the delete button before messages are even read. Read More >


Effective and Economical E-mail Marketing

Part Two: Effective and Economical E-mail Marketing

E-mail is now the number one means of communication for business in the United States. To obtain results, your e-mail marketing has to embody the three E’s: Ethical, Effective, Economical. Read More >


Maximize Your Web Site Performance

While giant corporations can easily finance elaborate online presences, small businesses and entrepreneurs are pressed to develop their own Web sites. With a little help and insight, business owners can strengthen the digital side of their enterprises. Here are 10 ways to maximize your business web site performance and achieve online success for small business owners. Read More >


Funnels, Conversion, and Google Analytics Goals

A well designed website encourages visitors to take action: make purchases, sign up for a newsletter, subscribe to a blog. Your site should funnel visitors smoothly toward completion of these actions, without frustrations or distractions. Is your website doing its job?  Read More >


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