Need help de-mystifying mobile?

Need to connect with information? Just as the saying goes, there's an app for that -- there's a white paper for it, too.  Digital strategy and design consultancy Modus Associates has a white paper out called Mobile Strategy Guide. The free 14-page white paper was written to help organizations make sense of and capitalize on the exploding mobile web, a medium that is predicted to become twice the size of the desktop Internet within five years.

Will it help?

Authors claim it cuts the mobile landscape down to size -- an in plain English -- separates fact from fiction, and provides an accessible rundown of key devices and tactics. It even offers a  "simple four-step process to help executives quickly identify and prioritize the most promising opportunities for their organization."

"With almost 5 billion mobile handsets in use worldwide and capabilities improving weekly, mobile may well be the greatest business opportunity of all time," says Graham Ericksen, Director of Strategy and Innovation at Modus Associates. "Given the growing range of opportunities to pursue, the hard part isn't deciding whether to go mobile, but what kind of mobile presence to invest in. This new resource will help."

The Mobile Strategy Guide can be downloaded for free at http://www.modusassociates.com/ideas/whitepapers/mobilestrategy/