“It always amazes me how many businesses step off the curb without ever looking at what’s coming straight at them,” says Janie Clark, a 27-year veteran of the advertising and marketing industry. “I’m convinced they don’t do it out of spite. They do it because they’re deer caught in the headlights on a dark and winding road.”

“That’s more melodrama than anyone needs to deal with,” says Jacqueline Wolven, who partners with Clark on special marketing projects and assignments. Their latest is a strategic marketing plan for small business. “We hope to show small business owners there is another way to approach their marketing that’s smart, strategic, easy to understand and easy to implement.”

Billed as Moxie/Cark Marketing, the two are pairing up to create customized 12-month marketing plans that blueprint marketing activity, sales, budgeting, branding, community relations and web PR.

“The idea has really been a long time coming,” admits Wolven, who works with clients throughout the United States and Canada. “I see smart business owners struggling to make sense of marketing options. They’re too small to be served by traditional advertising agencies and too precious to leave on the side of the road. They are the backbone of our economy, and some of the best-run businesses in the world.”

Jacqueline Wolven brings her corporate skills down to earth for small businesses. With 15 years of experience she is dedicated to the success and economic development capabilities of small businesses by empowering them with smart marketing.

By creating a low-risk offer, Moxie/Clark hope to help business owners cut through the clutter and focus on the things that really matter to their business and customers. Opportunities to stand out from the crowd exist everywhere, and with proper planning, any good business can fill the void between smart business and smart marketing.