Play word association with Joe Doe on the street and “Public Relations” may pull out words like: spin, bluff, exaggeration, hype and that tired old phrase “free advertising.” PR is none of that. But you can’t fight perception until you change it. Read More >

According to Deidra Breakenridge, author of  “PR 2.0: New Media, New Tools, New Audiences” the new age of Public Relations is a combination of social media tools that are used to reach and better communicate with the public.

Breakenridge has written what has become the PR 2.0 bible and speaks about the need to connect with the public where they are. By using social media you can reach a greater audience than the standard press release currently does. Read More >

If you are a small business owner, entrepreneur or freelance guru you might want to consider which Social Media components you are going to add to your marketing plan for the coming year. The great thing about Social Media is that it is FREE. The worst part is that it all takes time and often we don’t have much of that to spare. It’s smart business to be savvy about online developments, and with a little effort you can see great rewards. Read More >

The complexity of today’s business environment requires solid messaging strategies.  If companies are not dealing with financial issues, they likely find themselves challenged by a changing regulatory and political environment, a scaled back workforce with a waning morale, fewer facilities and resources yet increasing competition for consumer attention and preference.  In addition, customer expectations are higher and the demand for transparency is stronger.  Never has it been more important for companies to get their messages across.

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