Planning to exhibit your business at an expo? It's not about a table and some trinkets. Area experts share tips on how to make the most of your trade show experience.

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Face to Face Marketing: Tips to Improve Your Next Trade Show

ABC’s of Exhibit Marketing

Exhibit marketing is more than just selling from a booth space. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing. Read More >


Tips on buying your first trade show exhibit

You’re committed to a trade show and determined to do it right. But buying an exhibit can be overwhelming. There are scads of choices and prices. Here are a few tips for a first time buyer. Read More >


Smaller exhibits can be slam-dunk winners

Being a smaller exhibitor at a large trade show can be intimidating. Just like Spud, as long as you are on the same floor you have a chance to compete, win and deliver just as much ROI as exhibitors ten times your size. How? Here are 10 ways to make the most of a small or tabletop exhibit.

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How to save money and headaches when shipping your exhibit
Shipping and handling your exhibit materials can be the most costly and confusing of all your major trade show expenses. Here’s the 411 on saving time, money and stress. Read More >

Trade shows, technology and you

As a child of the sixties and a teen in the seventies, I am not ashamed to admit that when I was growing up, a facebook contained mug shots, linked-in usually had something to do with a chain, and the only thing that tweeted was a bird.

How do you use today’s technology for your face-to-face marketing? Here are tips for using technology. Read More >


What makes trade shows work? The 3-D Experience
During the current economic downturn many companies are debating the value of their marketing efforts and making tough decisions on what brings the best return on the dollars spent. With that in mind how do you make an informed decision about face- to- face marketing like events and trade shows?
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Greening your exhibit without starting over
Why does saving the planet cost us more than destroying it? Seems like everything that is “green” or “ eco-friendly” cost more.  Shouldn’t the things that are destroying us have a premium price instead? How can you get eco-friendly with your trade exhibit without starting from square one? Answer: Baby steps! Becoming greener with your trade show marketing doesn’t mean re-inventing the wheel or starting over. Here are five simple ways to become greener at your exhibit and save green in the process. Read More >

Plant the seed for a better expo bloom

Springtime is a favorite time of the year. There is nothing more beautiful than a field of wildflowers in full bloom. But even Mother Nature knows you have to plan ahead for a bountiful reward. Trade show exhibiting can be as rewarding. But if not well planned, it can be dead or full of weeds. Read More >



There’s work to earning a successful expo experience

When it comes to trade show marketing, businesses often see the value in the event, but don’t always see the work it takes to make it successful. I’ve seen clients purchase a great exhibit, create beautiful literature, order matching shirts with logos, but not train staff for working the booth. Here are 10 training tips to put to work for your expo team. Read More >


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